Apple TV Box
The somewhat reborn Apple TV box continues to perform well with
sales now topping 2 million according to one analyst.
The £99
device, which allows you stream movies, TV shows and other web-based
content to your television set has enjoyed somewhat of a renaissance
since it was relaunched in October 2010.
The figures come from
analyst Ming-Chi Kuo of Concord Securities who surveyed a host of Apple
suppliers.
According to his estimates, Apple shipped over a
million devices before Christmas and a further 820,000 between January
and March of 2011, indicating that sales are holding steady.
AirPlay
boost
The US version of Steve Jobs' long-running "hobby"
project offers more than the UK iteration, with third-party apps like
the all-conquering Netflix, Major League Baseball and NBA Basketball
proving popular.
The UK apps are limited to iTunes Movie Rentals
and YouTube, but the incorporation of AirPlay functionality has proved
useful, allowing iOS device owners to send most audio and video content
to their TV sets.
Apple rebooted the device at its September
launch event with a friendlier price-point, new sleek design and no
hard-drive, making Apple TV a streaming-only device.
We'd still
like to see a larger array of apps on the UK version of the device
though. LOVEFiLM, SkyPlayer and BBC iPlayer anyone?
Source:
Apple
Insider
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